Who this is for
You are responsible for growth at a company that has found something that works and now cannot tell why, or cannot repeat it. There are dashboards, and the dashboards disagree.
What changes by the end
You can point at the one thing holding the system back — usually it is not where the attention is — and you have a measurement model where the numbers reconcile. You can also say what you are going to stop doing, which is normally the decision that unlocks the rest.
Why a cohort
Because the work is examining each student’s own system, and that cannot be done to a video. Six sessions over eight weeks: two on the model, four on your actual numbers with everyone else watching. People get as much from the other systems as their own.
Honest note on level
This is Advanced. It assumes you already run acquisition and conversion, have real data, and are willing to show it to a small group. It is a poor fit if you are looking for tactics.