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Learn the system, not the trick

Three courses, in order of difficulty. Each one is built from work that had to survive a real project — if a lesson hasn't been tested against messy data, it isn't in here.

Comparison of the three courses
Compare	01 Deployable AI Workflows	02 SEO Automation with LLMs	03 Growth Systems Architecture
Level	Foundation	Practitioner	Advanced
Format	Self-paced, video plus written build-alongs	Self-paced, plus monthly live teardown	Cohort-based, six live sessions over eight weeks
Lessons	24	31	18
Price	To be announced	To be announced	To be announced
Status	waitlist	soon	soon
Details	Open →	Open →	Open →

Foundation

Deployable AI Workflows

Build the workflows in the library yourself — and know why each instruction is in the prompt.

Take a repeating task and decide honestly whether it is worth automating
Build, test and hand over a workflow somebody else can operate
Recognise the failure modes that make an automation quietly wrong

Practitioner

SEO Automation with LLMs

Move your search programme from reading dashboards to responding to changes.

Build the monitoring that tells you what changed before the monthly report
Automate briefs, internal linking and technical checks without generating slop
Report on AI citations alongside rankings, without inventing a fake score

Advanced

Growth Systems Architecture

Design the acquisition, conversion and retention system as one thing, because that is how it breaks.

Find the constraint in a growth system instead of optimising everything
Build measurement that survives contact with a real sales cycle
Decide what to automate, what to hire for, and what to stop doing